摘要
以体育社会学、消费行为学、体育经济学、武术学等理论为基础,采用了文献资料、社会调查、数理统计等研究方法,就武术套路竞赛市场开发策略等问题进行了深入研究。以期为武术套路竞赛市场能适应市场经济的发展,创建武术品牌,达到社会效应与经济效应双赢的效果。
Based on the theory of physical - educational sociology, consuming behavior, physical - educational economics and martial arts, the author, with the methods of documents, social survey and statistics, lucubrates development strategies of performance market of martial arts＇ forms. The main purpose of the paper is that the martial arts forms＇ performance could adapt to the development of market economy, and it could establish a martial arts brand to achieve domino offect both in the social and economical.
出处
《广州体育学院学报》
北大核心
2006年第4期91-93,共3页
Journal of Guangzhou Sport University
关键词
武术套路
开发市场
策略
Performance Market Of Martial Arts＇ Forms
Cultivation
Strategy
