摘要
高等职业技术院校专业课程的实训教学是提升学生专业技能和综合实践能力的关键环节。目前高等职业教育营销专业的教学模式还存在一定程度上的普教化现象。因此,要从专业实训课程的开发、教学形式的改革以及考核方式的改革等方面构建以学生职业能力的形成为目标的实训主导型教学模式。
The practical training of the spheres courses in the higher professional colleges is the key link to increase the students＇ specialized skills and comprehensive practical skills. Now teaching types of the sales spheres in the higher professional schools is in common. So reform from the specialized training courses development ,from the teaching types, from the checking types and so on is to form the main teaching types purpose of the abilities of the students.
出处
《辽宁高职学报》
2006年第4期55-57,共3页
Journal of Liaoning Higher Vocational
关键词
市场营销
实训课程
项目教学
market sales
practical training courses
events teaching
