旅游目的地映象研究述评被引量：32

A Summary of Study on Tourism Destination Image

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摘要旅游目的地映象概念自亨特1971年提出后,引起了学术界的广泛关注,并成为国外旅游学研究的热点问题之一。本文通过对国外有关旅游目的地映象研究文献的分析,从旅游目的地映象的内涵、目的地映象的形成、目的地映象研究的意义、测量与评估等方面进行了综述与评述。最后指出,国内旅游目的地形象设计研究较多,但至今国内旅游目的地映象研究成果有限,有待学者们进一步的探索。 The concept of tourism destination image has aroused worldwide concern among academic circle and become one of the hot topics in foreign study of tourism science since Mr. Hunt proposed it in 1971. This paper, through the analysis of literatures overseas, makes a summary and review on the connotation of tourism destination image, the formation of its image, the significance of its study as well as the survey and its evaluation. The paper finally points out that there have been quite a lot of domestic designs on tourism destination images, but so far the study results hove been quite limited and to be further explored by scholars.

作者毛端谦刘春燕

机构地区江西师范大学地理与环境学院

出处《旅游学刊》 CSSCI 北大核心 2006年第8期40-44,共5页 Tourism Tribune

基金江西省社会科学规划项目(05YJ33)

关键词旅游目的地映象述评 tourism tourism destination image review

分类号 F590 [经济管理—旅游管理]

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