摘要
体育文化产业作为文化产业的重要组成部分,越来越发挥着其他文化产业所不能替代的重要作用,是我国文化产业中的新亮点。我国体育文化丰厚并为其产业的发展奠定了良好的基础;但在体制上还存在一些欠缺,开发力度还不够,既有与其他文化产业竞争的优势,也面临着机遇与挑战。
Sport culture industry as the elements of culture industry plays an important role and it is a new area of Chinese industry. It must be a new development of social economy. Sports culture is colorful and it is the foundation of China＇ s sports culture industry development. In spite of some deficiencies in its system, its rivalry with other industries shows advantage. Sports culture in China is faced with opportunity and challenge.
出处
《山东体育学院学报》
北大核心
2006年第4期34-36,共3页
Journal of Shandong Sport University
关键词
体育文化产业
加快发展
品牌
体制改革
Sports culture industry
great - leap - forward development
brand
systems reform
