摘要
《论语》中有大量关涉传播意义的言论思想,它们或许本不与传播有必然的联系,但是其作为代表儒家伦理思想、儒家哲学的经典著作,千百年来对民族思维、观念、文化影响深远。以传播学的视角,对《论语》———孔子思想的主要表述载体———的传播思想做了较为宏观的分析。指出《论语》的传播思想主要有四个特点:鲜明的伦理、功利性特征;注重主观、客观的协调;彰显“信”在传播中的意义;对传播规模化、标准化的实践。
The Dialects is seriously related with communication. It may not present an essential link with communication. However, as a representative of the Confucianism＇s theory, The Dialects has had a strong impact on the nation＇s thinking, concepts, and culture. From the viewpoint of communication, the paper analyzes macroscopically that it is the main carrier of Confucius＇s thoughts. In the paper, the author maintains that the communication thought of The Dialects has mainly four characteristics：ethical and utilitarian clearly in nature; focusing on the coordination of the subject and object; stressing ＂credit＂ during the communication, the practice of the scale and standardization of the communication.
出处
《北京印刷学院学报》
2006年第4期60-63,共4页
Journal of Beijing Institute of Graphic Communication
关键词
孔子
论语
传播思想
特色
Confucius
The Dialects
communication ideas
features
