摘要
整个搜索引擎市场的发展非常迅速。随着Google和Baidu等公司的上市,更是掀起了一股强劲的搜索热潮。但是搜索引擎的盈利模式不同于一般的网络公司。本文分析了搜索引擎的发展过程以及其现有的各种盈利模式,还对搜索引擎市场的未来发展趋势作了分析和预测。
The search engine market is developing very rapidly. With the list of Google, Baidu and some other corporations onto the market, there is a strong upsurge of search engines. However, the profiting model of search engines is different from general network corporations. This paper analyzes the development process of search engines and their existing profiting models. It also makes an analysis and prediction of the development trend of search engine market.
出处
《情报理论与实践》
CSSCI
北大核心
2006年第5期594-597,共4页
Information Studies:Theory & Application
关键词
搜索引擎
市场营销
发展趋势
search engine
marketing
development trend
