摘要
通过聚类分析法,利用spss软件分析了我国入境旅游客源市场近年的分布情况;利用波士顿矩阵法,建立了我国入境旅游客源市场及客流市场的竞争态模型,并深入分析了各市场在入境旅游竞争中所处的地位与态势,为我国入境旅游业的发展战略的制定和市场开拓提出了政策建议。
The method of Hierarchical Cluster and Boston Matrix are applied for analyzing the tourist number coming from foreign country of China. The market competitive state model is proposed. At the same time , the cause of inbound tourism competitive state is analyzed mainly from the resource abundance and location status and something new for inbound tourism developing and strategy of China are provided.
出处
《干旱区资源与环境》
CSSCI
CSCD
北大核心
2006年第6期141-145,共5页
Journal of Arid Land Resources and Environment
关键词
入境旅游
聚类分析
市场竞争态
inbound tourism
hierarchical cluster
market
competitive state
