摘要
宁波市拥有丰富的自然旅游资源和人文旅游资源。近几年旅游业发展较快,但体育旅游资源开发不够,市场份额少。随着体育旅游市场竞争日趋激烈,宁波市必须制定相应政策和制订体育旅游促销策略,以便使宁波市体育旅游市场健康、规范、快速地发展。
Ningbo boasts rich natural and human tourism resources and the tourism industry has developed very fast, yet in comparison, the sports tourism resources have been underdeveloped with less market share. As the competition on the sports tourism market is getting fiercer, Ningbo shall formulate the related policy and promotion strategy in order to develop the sports tourism market in a healthy, normal and rapid way.
出处
《宁波工程学院学报》
2006年第3期46-49,共4页
Journal of Ningbo University of Technology
基金
宁波市2005年经济社会发展重点研究课题研究成果(项目编号:J05-B03)
关键词
宁波市
体育旅游
市场
促销策略
Ningbo, sports tourism, market, promotion strategy
