摘要
主要运用问卷调查法、文献资料法等方法,对湘潭市3所普通高校的300名男女大学生的体育消费动机、消费水平及其消费结构进行了调查研究·结果显示,湘潭市大学生对体育消费总体上持肯定态度,大学生消费呈现多元化特征,但大学生体育消费仍处在一个较低的水平,体育消费以实物消费为主,制约体育消费的主要因素为时间、经济支付能力、体育场地设施等,并据此提出了建议·
Though use the method of questionnaire literature and investigation, this paper analyzes the physical consuming standard, motive and structure of 300students in 3college of Xiangtan. The result show that their attitude of physical consumption of college student is positive. Physical consumption of college student tend to characteristics of diversification. But the paying ability of physical consuming at lower level the main factor restricting sports consumption in Xiangtan are residents＇ limited time, lower economical affordability and short of sports filed and facility Base on it, puts forwod to some suggestions.
出处
《怀化学院学报》
2006年第5期132-134,共3页
Journal of Huaihua University
关键词
大学生
体育消费
消费特征
消费现状
college student
physical conguming
consuming motive
consuming structure
