摘要
提升游客忠诚度,对于度假型旅游目的地来说是极其重要的.但是,目前此类研究仍然显得不足.本文通过对游客忠诚的分类及影响因素的分析,提出了提升度假型旅游目的地游客忠诚度的五种模式及措施.
Promote visitor loyalty degree is very important for holiday destination. But currently the research about it is still shortage. The article analysis the classification and the influence factor to the visitor loyalty, then present five modes of promoting visitor loyalty for holiday destination and put forward the measures of holiday destination visitor loyalty about the five modes.
出处
《河南教育学院学报（自然科学版）》
2006年第3期29-31,共3页
Journal of Henan Institute of Education(Natural Science Edition)
