摘要
承诺是企业间相互合作进而形成战略联盟的重要条件。系统地分析了影响分销商对制造商承诺的主要因素,建立了评价分销商承诺的指标体系,构建了相应的承诺综合评价模型。在此基础上,以制造商的视角,提出了利用主成分分析法逐层对该模型进行定量分析评价的思路,并测度了分销商对制造商的承诺水平。
Commitment level is a main factor which determines the cooperation and strategic alliance among enterprises. The elements affecting the commitment were analyzed, and a comprehensive evaluation model as well as the related index system was constructed. From the manufacturer＇s point of views, principal component analysis method was proposed to evaluate the commitment model quantitatively, and the commitment level of distributors to manufacturers was examined.
出处
《管理学报》
2006年第5期538-542,共5页
Chinese Journal of Management
关键词
主成分分析法
承诺评价模型
制造商
分销商
principal component analysis method
evaluation model of commitment
manufacturer
distributor
