摘要
武术竞赛市场的开发在获得良好的发展机遇的同时,也存在着武术竞赛管理体制不合理、市场化程度不高、竞赛市场主体不成熟等问题。为解决这些问题,提出武术竞赛市场化发展对策:建立和健全体育产业法规体系;实施“扁平化”武术管理结构体系,大力推进武术职业化,扶持社会化武术实体;根据消费需求调整竞赛规则;加强与媒体的广泛合作,通过中介组织推广武术竞赛;培养武术竞赛多元主体;扩大武术竞赛的市场影响;战略规划武术竞赛资源;实施多元营销策略等。
Along with the favorable development of Wushu contest market, it exists problems of low - level marketization, immature contest market subject, etc. In order to solve these problems, the paper puts forward developing strategy on marketization of Wushu contest as follows： construct and perfect law system of sports industry ; implement ＂flattening structure＂ of Wushu management system and reinforce Wushu professionalization and support socialization Wushu entity; adjust contest rules according to consumption demand; strengthen wide cooperation with media; extend Wushu contest through intermediate organization; cultivate multiple subjects of Wushu contest; enforce marketing influence of Wushu contest; mark out contest resource; execute multiple marketing strategy, etc.
出处
《成都体育学院学报》
CSSCI
北大核心
2006年第5期15-17,37,共4页
Journal of Chengdu Sport University
关键词
武术竞赛
市场化
市场
发展
Wushu contest
marketization
market
development
