摘要
中国传统美学中的审美理念潜移默化地影响着现代广告设计思想,而广告设计思想反过来又影响着传统民族审美理念。本文对这一辩证关系的探赜,将会在当下世界多元的语境之中,有助于发展中国特色的广告设计艺术。
China＇s traditional aesthetic idea exerts a subtle influence on the ideology of modern advertisement design, which, in reverse, works on the former. The paper presents a research into their dialectical relationship and the author holds that, in todays multi-contextual world, the research helps to develop the art of advertisement design with Chinese characteristics.
出处
《河南师范大学学报（哲学社会科学版）》
北大核心
2006年第5期153-155,共3页
Journal of Henan Normal University(Philosophy and Social Sciences)
关键词
现代
广告设计
传统美学
modern
advertisement design
traditional aesthetics
