摘要
名人故里是湖南的重要旅游资源,对刘少奇同志纪念馆的旅游市场调查和分析表明,各个名人故里景点存在诸如产品雷同、渠道单一、促销不力等营销问题,同时也存在资源过度利用、城市化引起的旅游资源环境退化以及资源分散经营等问题。文章提出了刘少奇同志纪念馆市场稳定与开发策略,并提出了建议。
Hunan is famous with its abundant tour resource of hometowns of historic celebrities. A survey of the market and operation of the hometown of Liu Shaoqi, a former deputy president of China, shows that product simllarity, simple channel and lack of promotion of the operators have affected the market development. Although the market is not well developed, overuse of the tour resource, environment problem derived from urbanization, and over- separated operation of different tour sites and tour businesses are still common problem influence the development of the market. Marketing strategies and suggestions are proposed for the tour market development of the hometown of Liu Shaoqi and the whole resource of hometowns of Hunan historic celebrities.
出处
《经济地理》
CSSCI
北大核心
2006年第5期888-891,共4页
Economic Geography
关键词
名人故里游
旅游资源开发
市场营销
hometowns of historic celebrities
tour resource
marketing strategy
