摘要
会展旅游被誉为“城市的面包”。近年来,济南市的会展旅游步入了快速发展时期,但发展的优劣势各异,机遇挑战并存,这就要求从战略和战术两个层面采取相应对策,以促进济南会展旅游的健康发展。
Convention and exhibition tourism is called the bread of cities. The convention and exhibition tourism of Jinan City is developing quickly in recent years. There are both Strength and Weakness, Opportunity and Threats, it is necessary to utilize both strategic and tactical countermeasures in order to accelerate the development of convention and exhibition tourism in Jinan.
出处
《山东行政学院山东省经济管理干部学院学报》
2006年第5期57-59,共3页
Journal of Shandong Administrative College and Shandong Economic Management Personnel College
关键词
会展旅游
济南
发展策略
Convention and Exhibition Tourism
Jinan City
Developing Strategy
