摘要
研究将注意力集中于塑造统一、连续的产品“集群”形象的工业设计活动,通过案例分析与语义区分的方法,揭示了设计识别概念的基本内涵,并以系统论的方法在品牌运营框架内建立起设计识别系统的导入模型,目的在于认识设计识别系统在传播品牌内涵、增加品牌资产方面所具有的价值,从而为后续的应用性研究提供理论上的支撑。该项研究的主要结论为:设计识别是工业设计界在竞争逼迫下所选择的一种明智的设计策略;在不断变化的市场环境中,建立并运行设计识别系统的必要性日益凸显,设计识别系统将成为企业品牌管理系统中重要的集成要素和品牌价值链中不可缺少的一环。
This research concentrated on the industrial design activities which mold unitive and continuous ＂cluster＂ images of products. The basic connotation of Design Identity （DI ） was revealed through analyzing examples and distinguishing semantics. Furthermore, the imported model of the Design Identity System （DIS ） was also established in the framework of brand operation on the basis of the systemic theory to understand the value of the DIS in spreading the connotation of the corporation brand and increasing the property of corporation brand, thus provide the academic support for the successive applied research. It was concluded that DIS is a kind of sensible design policy chosen in face of competition in the industry design; under the market environment that changes continually, the necessity of establishing and circulating the DIS is more important; DIS will be an important element in the enterprises brand management system and an indispensable part of the brand value chain.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第5期240-242,共3页
Packaging Engineering
基金
2005年河南省科技公关计划项目(0624220012)
关键词
产品设计
设计识别系统
品牌
价值
product design
design identity system
brand
value
