摘要
介绍了肌理的概念和作用,并且从色彩、文字、图案、材料、造型等方面论述了肌理在包装设计中的应用。文中指出包装设计中的肌理构成从物质和精神2个层次对消费者的消费心理和行为所产生的影响。
This paper introduced the definition and functions of the skin texture, and discussed the application of the skin texture in the packaging design from the aspects of color, character, pattern, material, and modeling. It also pointed out the influence of the skin texture of the packaging design on the customers＇ consumption psychology and consumption behavior from material and spiritual levels.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第5期278-279,共2页
Packaging Engineering
关键词
肌理
色彩
文字
图案
造型
skin texture
color
character
pattern
modeling
