摘要
SWOT分析法是一种对外部环境的威胁T(Threats)、机会O(Opportunities)进行分析辨别,同时,估量组织内部的劣势W(Weakness)与优势S(Strengths),制定有效战略计划的方法。将这种方法应用于高校管理工作中,制定合理的发展策略是高等院校健康发展的制胜之道。
SWOT analysis is a method to distinguish and identify the T(Threats) and O(Opportunities) from external environment,at the same time evaluate W(Weakness) and S( Strengths) of the interior of the organization, then establish an effective strategy. Applying this method on management of institutions of higher education, establishing reasonable development strategy is the way to get the upper hand of healthy development of institutions of higher educatkin.
出处
《沈阳工程学院学报(社会科学版)》
2006年第4期471-473,共3页
Journal of Shenyang Institute of Engineering:Social Science
关键词
SWOT分析
高校管理
应用
SWOT analysis
management of institutions of higher education
application