摘要
电视(大众传媒的代表)在全球范围将奥运仪式分类有序地展现,促成了奥运的“去仪式化”;而奥运作为仪式性的媒介事件,从传播内容方面促成了大众传播的仪式性,从传播形式方面促成了大众传播仪式的再次仪式化(奥运在大众传播这种日常仪式中再次形成了阈限期,即仪式状态),从而促成受众的连续收视行为,特别是奥运期间的超常规收视行为,强化其仪式功能———使受众拥有共享信仰而获得的满足和安全感。奥运和电视形成了良性的互动和双赢关系。同时,奥运和媒体的这种共谋直接导致了第三种客观结果:奥运的“去仪式化”,即仪式和群众场面———民族国家组织场景之间的转化,歌颂、强化了民族国家的整体感以及分类权力的秩序。
The sorted and orderly worldwide presentation of Olympic ritual by ＂IV （the representative of mass media） has promoted the ＂de - ritualization＂ of Olympics, while Olympics as a ritual media event has promoted the ritualization of mass media in terms of communication contents, and has promoted the re - ritualization of mass communication in terms of communication form （again Olympics forms a threshold period in such a routine ritual as mass media, i.e. ritual flatus）, thus promoting the continuous watching behavior of the acceptors, especially the unconventional watching behavior during Olympic Games, and intensifying its ritual function - to let the acceptors have the satisfaction and sense of security as a result of having shared faith. Olympics and TV have formed a favorable interaction and a win - win relationship. In the mean time, such a conspiracy between Olympics and the media has directly resulted in the third objective result： The ＂de - ritualization＂ of Olympics, i.e. the transformation between the ritual and mass scenes （of national/state organizations） has intensified the overall sense of a nation/country as well as the order of sorted power.
出处
《体育学刊》
CAS
CSSCI
北大核心
2006年第6期21-24,共4页
Journal of Physical Education
