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西方消费者介入研究综述 被引量:8

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摘要 本文从西方消费者介入理论研究长期关注和争论的问题(概念、类型、程度及度量模型等)入手对消费者介入理论的研究成果进行了梳理和评价,以供有志于此领域研究的学者参考。
作者 高杰
出处 《外国经济与管理》 CSSCI 北大核心 2006年第11期51-58,共8页 Foreign Economics & Management
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  • 6Lastovicka, John L, and David M Gardner. Components of involvement[A]. J C Maloney (Ed.). Silverman attitude research plays for high stakes[C]. Chicago: AMA, 1979: 53-73.
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  • 10Hye-Shin Kirn. Consumer profiles of apparel product involvement and values[J]. Journal of Fashion Marketing and Management, 2005, 9(2) :207-221.

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