摘要
笔者在北京入境游客第一手市场调查资料的基础上,通过加权平均的方法,从旅游目的地客观要素及整体形象两个方面分析北京入境游客的体验质量。研究揭示:北京现阶段入境游客体验质量评价具有明显的区域相似性特征、常住地间距离的差异及文化背景的差异会导致游客体验质量的不同,并就此结论提出了相应的对策。
Based on first-hand data concerning the experience quality of Beijing inbound tourists, we make analysis of the structure, evaluation and perception of Beijing inbound tourists using the weighted average approach.The conclusion indicates that regional differences make similar features, residence distances make differences in tourists＇ perceptions, and different culture backgrounds make different features of inbound tourists experience quality in Beijing. And as a result, we put forward some measures for help Beijing tourism sector in product development.
出处
《北京社会科学》
CSSCI
北大核心
2006年第5期54-57,共4页
Social Sciences of Beijing
基金
国家自然科学基金项目(40271037)
关键词
旅游体验
目的地形象
旅游产品
北京市
tourism experience quality
image of destination
tourism product
Beijing
