摘要
中国葡萄酒正在面临一个开放性的国际市场竞争环境,要积极地参与其中,就需要酿造出深具“中国个性”的葡萄酒产品。酿造“中国个性”葡萄酒应在规模化进程中种植“中国个性”的酿酒葡萄原料、调制“中国个性”葡萄酒产品、沟通“中国个性”的品牌形象,最终铸造出具有“中国个性”的国际高档葡萄酒。
Chinese grape wine industry is now facing an open international market. To win more market share, the implant of ＂Chinese individuality＂ in grape wine products is on the agenda and the relative measures were suggested as follows： planting of grape species of ＂Chinese individuality＂, then brewing of wine products of ＂Chinese individuality＂, then establishment of wine brand image of＂Chinese individuality＂, and finally the development of high-grade grape wine products of ＂Chinese individuality＂.
出处
《酿酒科技》
北大核心
2006年第12期120-122,共3页
Liquor-Making Science & Technology
关键词
市场研究
葡萄酒
中国个性
葡萄种植
葡萄原料
文化
market research
grape wine
Chinese individuality
grape planting
grape fruits
culture
