摘要
简要分析了服务营销中存在的问题,并就服务营销的重要意义作了说明,具体提出了服务营销有形化的内容及策略,就服务营销如何有形化作了详细探讨.
The article has briefly analyzed the questions which have existed in the service marketing, also gives the particular significances of service marketing. The contents and strategies of the service marketing become tangible, which is presented in detail in the essay, also discuss in detail how it become visible in the service marketing.
出处
《重庆文理学院学报（自然科学版）》
2006年第5期63-65,共3页
Journal of Chongqing University of Arts and Sciences
关键词
服务
服务营销
有形化
service
service marketing
visible
