摘要
礼品包装不仅是一种商品概念,应更多地具有某种社会文化属性,它体现艺术与文化的内涵精髓,以本民族的文化审美趋势与要求为根本出发点,吸收与民族文化相适应的内在因素,相互交流、相互渗透,具有鲜明的时代感。因此,从某种意义上说,礼品包装是一个国家或民族文化的载体。
Gift packaging design is not only a commercial concept but also contain certain social culture character. It reveals the essence of arts and culture, and absorbs and interplays with essential ingredient of national culture based on the trend of ethical culture taste. Gift packaging design has vivid modernity. Thus, gift packaging design is actually a carrier of national culture.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第6期246-247,282,共3页
Packaging Engineering
关键词
礼品包装设计
楚文化
汉绣
西兰卡普
gift packaging design
Chu culture
Han embroider
xi-lan-ka-pu
