摘要
当前饭店业的竞争正在由规模竞争转向文化竞争,主题饭店成为新的发展方向。本文讨论了主题饭店的文化定位问题和建设问题,并以成都市京川宾馆为例进行分析,最后提出了存在的问题及思考。
It can be said that the hotel sector is developing from scale competition up to a cultural level, and theme hotel is becoming a new trend. This thesis discusses the cultural position and construction of theme hotel, taking Chengdu Jingchuan Hotel as an example, points out the present problems and puts forward some suggestions.
出处
《四川教育学院学报》
2006年第11期11-13,共3页
Journal of Sichuan College of Education
关键词
主题饭店
文化定位
京川宾馆
theme hotd
cultural position
Chengdu Jingchuan Hotel
