中国企业渠道联盟关系影响因素研究被引量：3

A Study on Influential Factors of Channel Alliance Relationship of Chinese Corporations

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摘要渠道联盟被认为是渠道关系中最高、最好的形式。学术界对渠道联盟关系影响因素的研究主要集中在承诺、信任、沟通与合作等方面。本文实证研究了影响中国企业渠道联盟关系的若干因素及其影响程度,特别是探讨了私人关系和行政因素等的影响程度。 Channel alliance is regarded as the most advanced and best form of channel relationships, With regard to the studies on influential factors of channel alliance relationship, the academic world mainly focuses on commitment, trust, communication and cooperation. In this paper, empirical research is used to study the factors, which influence the channel alliance relationship of Chinese firms, and their influential levels, especially personal relationship and administrative factors.

作者陈涛潘喆

机构地区华中科技大学管理学院武汉科技大学管理学院

出处《南开管理评论》 CSSCI 2006年第6期74-80,共7页 Nankai Business Review

基金国家自然科学基金(70272060)的研究内容之一

关键词渠道联盟关系承诺与信任沟通与合作收益私人关系行政因素 Channel Alliance Relationship Commitment and Trust Communication and Cooperation Returns Personal Relationship Administrative Factor

分类号 F274 [经济管理—企业管理]

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