摘要
明星是一种经济现象,在当代娱乐工业结构中作为一种资本形式发挥作用。明星的经济价值源自其所具备的“劳动”与“资本”双重属性,通过“明星形象”这个中介来实现对明星资本的管理和经营。经过近百年的发展,好莱坞的明星制已经相当完善,整个系统是由制造、控制和再增值三个子系统所构成,它们之间有明确的分工,在不同的阶段、范围努力将明星资本效益最大化。
Celebrity is an economic phenomenon which functions as a form of capital in contemporary entertainment industry. Their price is based on the property of both their work and capital,and the capital management is done through the star's images. After the development of a hundred years,Hollywood star system has become quite complete. The whole system is composed of three parts,production,control and increasing value. At various periods and ranges,they are sent different responsibilities,so as to get the most value out of them.
出处
《北京电影学院学报》
CSSCI
北大核心
2006年第6期11-19,共9页
Journal of Beijing Film Academy
