摘要
在我国服装企业中,小型企业占到80%以上,这些企业在初建阶段由于自身实力、经验以及人力等方面的原因,往往会在运营上走入许多误区。从品牌建设、运营策略、品牌内涵建设等方面阐述了小型服装企业在建设过程中出现的问题,并提出了如何走出误区的方法。
Small - sized enterprises occupy 80 percent of costume companies in our country. Because of their strength, experience, manpower and so on, they tend to make some mistake in management. Accord to the brand building, management policy and brand connotation, this paper expounds the problem of embryo small-sized costume corporations when they develop, and analyses the method of casting off the misunderstanding.
出处
《纺织科技进展》
CAS
2006年第6期93-94,共2页
Progress in Textile Science & Technology
关键词
小型服装企业
运营
品牌内涵
误区
cotton
small sized costume eorporation
management
brand connotation
misunderstanding
