1[1]Blackston, M. Observations: Building Equity by Managing the Brand's Relationships [J]. Journal of Advertising Research,1992, (5 -6):101 - 105.
2[2]Fournier, S. Consumer and Their Brands: Developing Relationship Theory in Consumer Research [J]. Journal of Consumer Research, 1998, (3): 343 - 373.
3[3]Aaker, J., Fournier, S. & Brasel, S. Charting the Development of Consumer - Brand Relationships [R]. Research Paper Series. Graduate School of Business Stranford University, 2001,(11):16-18.
6[7]Yoo,B&Donthu,N.Developing and validating a multidimensional consumer-based brand equity scale[J].Journal of Business Research,2001,(4):1-14.
7[8]Olsen,S.Comparative Evaluation and the Relationship Between Quality,Satisfaction,and Repurchase Loyalty[J].Journal ofthe Academy of Marketing Science,2002,(11):240-249.
