摘要
随着体验经济时代的到来,旅游者的消费和需求发生了巨大的变化,体验营销的思想在旅游企业中得到了广泛的运用。本文分析了乡村旅游体验品牌产品营销的特点,提出了乡村旅游体验品牌产品营销策略。
With the coming age of experience economy, the consumption and needs of tourists have changed greatly and thoughts on experience marketing are applied extensively in tourism enterprises. This paper analyzes characteristics of experience marketing for brand products in rural tourism, and puts forward relative marketing strategies.
出处
《湖南商学院学报》
2006年第6期61-63,共3页
Journal of Hunan Business College
基金
湖南省教育厅研究项目<实施旅游名牌产品开发带动战略提高农民素质对策研究>的阶段性成果(湘财教指(2005)46号)
关键词
乡村旅游
体验营销
对策
rural tourism
experience marketing
strategy
