摘要
民族学和设计学都以“人”为研究对象和终极目标,前者着重人类文化的研究与描述,后者则是研究人造物系统的科学。跨国公司的全球化战略与“地方化”市场的矛盾,目标市场不断由大众转向分众,亟需运用民族学方法于产品创新设计,以研究人们的日常生活为出发点,以探索用户价值为目的,以实地考察为重要方法,以活动焦点为研究中心,有助于全面认识用户的多样性,有效解决人的多样化与产品准确命中目标用户之间的矛盾。通过对有意义的日常生活细节的关注,深刻揭示用户未满足的需求;并以案例介绍了运用民族学方法于产品创新设计的一般程序与方法;由此揭示出,设计知识和设计方法转向人文学科和社会科学;运用民族学方法于设计学研究,将指引设计回归到人们的日常“生活世界”,回归到人自身。
Both Ethnography and the Science of Design aim at human: the former pays attention to the human culture, and the latter is the science on the artificial s ystem. While the global stratagem and the local market in Multinational Companies are in opposition, target market are turning from mass to group. It helps to re- alize users’ diversity comprehensively to use Ethnog- raphy approaches in product innovation design, which starts at users’ ordinary lives, targets at users’ value, adopts field observation, and centers at users’ activities. It can open out users’unmet needs through paying more attention to meaningful details of ordinary life. Moreover the common program and methods to use Ethnography approaches in product innovation design are interpretedby one concrete case. Consequently, both design ac- knowledge and design methodology are turning to the h umanities and the social science, and it may lead design to go back to the living world and human itself to use Ethnography approaches in design research.
出处
《南京艺术学院学报（美术与设计）》
北大核心
2007年第1期78-80,共3页
Journal of Nanjing Arts Institute:Fine Arts & Design
关键词
民族学
设计学
用户价值
Ethnography approach
the Science of Design
user’s value
