摘要
采用书面问卷的形式调查了合肥旅游形象的主要认知主体——外来游客对合肥旅游形象的感知和心理认同情况。分析表明,合肥尚没有形成一个鲜明、统一的旅游形象,现有的形象定位缺乏特色,游客的认同度较低。在此基础上,提出要树立和塑造合肥的地标区等对合肥旅游形象定位的4点建议。
This study investigates the recognition and psychological acceptance of the Hefei s tourism image. The empirical analysis on image recognition used a paper based questionnaire to survey visitors to Hefei. The study shows that Hefei has not a clear tourism image yet and the current positioning is featureless, so there is a lower acceptance. Based on this analysis, it puts forward four suggestions, including to establish the landmark areas.
出处
《合肥学院学报（社会科学版）》
2007年第1期34-38,共5页
Journal of Hefei University:Social Sciences
基金
合肥学院人文社会科学研究项目(06KY025RW)资助
关键词
旅游形象
感知
心理认同
合肥
tourism image
recognition
psychological acceptance
Hefei
