摘要
企业实施CRM最主要的目的是从客户数据分析中挖掘客户服务发展方向,基于数据挖掘的CRM提供了一个利用各种方式收集和分析客户数据的智能系统,可帮助企业有效地制订客户发展策略,为客户提供个性化服务,并将极大地提高企业的决策效率和决策能力。
The purpose of enterprise＇s CRM is to find out the trend of customers service from the customers data analysis. CRM based on data mining supplies a intelligent system that collects and analyzes customer data using kinds of means, and can help the enterprise making customer development strategy effectively, providing customized service for customers, and improving the efficiency and ability of decision making.
出处
《南京工业职业技术学院学报》
2006年第4期53-55,共3页
Journal of Nanjing Institute of Industry Technology
关键词
数据挖掘
商业智能
CRM
data mining
Business Intelligence
CRM
