摘要
中国加入WTO后,我国体育用品品牌将面对更严峻的竞争。在与国内外体育用品品牌竞争的同时,我们首先必须对自身品牌有所了解,对我国体育用品品牌客观的进行分析,并在此基础上提出相关的建议与对策。
After China entering the WTO, our sport goods brand will face more serious competition. While at competition with the brand of home and abroad, we must firstly understand our self-brand and make objective analysis on it. Based on it, the corresponding suggestions and countermeasures were put forwarded.
出处
《体育科技文献通报》
2007年第1期49-51,共3页
Bulletin of Sport Science & Technology
关键词
体育用品
体育用品品牌
竞争力
品牌竞争力
sport goods
sport goods brand
competitiveness
brand competitiveness
