摘要
综合分析了《人民日报》五十余年的广告活动,指出《人民日报》在长期的广告传播中逐渐形成了自身的媒介文化特色：其消费主张在守望中逐渐变化,其广告秩序在重构中走向升华,其媒介风格在博弈中坚守品格,作为一份具有历史性、权威性、公信力的媒介,《人民日报》的广告文化传播忠实记录了我国传媒业在追随经济发展过程中逐步走向成熟的发展轨迹。
The paper points out that in the past five decades, the People＇s Daily, China＇s leading newspaper, has gradually developed its own advertising culture： commercialism in expectation, advertising order in ascent, medium style in struggle. As the medium that has a long history and much credibility and authority, the paper witnesses the coming of age of China＇s media in the economic development of the whole nation.
出处
《兰州大学学报（社会科学版）》
CSSCI
北大核心
2007年第1期65-70,共6页
Journal of Lanzhou University（Social Sciences）
