基于内容分析法的市场机遇发现实证研究被引量：7

Marketing Opportunity Discovery Based on Content Analysis Method

下载PDF

导出

摘要在分析市场机遇主要特征的基础上,细化了信息吸收和知识学习的影响因素,提出了影响因素模型。在此基础上,应用内容分析法,对市场机遇发现过程中的影响因素进行了实证分析,证实了信息吸收和知识学习对企业市场机遇发现的显著影响。 Information absorption and knowledge learning are information constraints of marketing opportunity discovery. The core character of opportunity discovery is analyzed. On this basis, the two indexes are decompounded by applying content analysis method. And these factors are analyzed empirically by collecting correlative samples from Webs,which verifies that information absorption and knowledge learning have a great effect on marketing opportunity discovery.

作者蔡淑琴马龙强吴颖敏张星

机构地区华中科技大学管理学院

出处《武汉理工大学学报（信息与管理工程版）》 CAS 2007年第1期127-130,137,共5页 Journal of Wuhan University of Technology：Information & Management Engineering

基金国家自然科学基金资助项目(70671049) 广西自然科学基金资助项目(桂科青:0542033)

关键词市场机遇发现信息吸收知识学习内容分析法 marketing opportunity discovery information absorption knowledge learning content analysis method

分类号 C931.9 [经济管理—管理学]

引文网络
相关文献

参考文献11

1ARDICHVILI A,CARDOZO R,RAY S.A theory of entrepreneurial opportunity identification and development[J].Journal of Business Venturing 2003,18:105-123.
2KOTLER P.营销管理[M],10版.梅清和,周安柱,译.北京:中国人民大学出版社,2001.
3冯建.商业机会——企业制定与实施经营战略的基础[J].中央财经大学学报,1998(12):53-56. 被引量：1
4BING LIU,YIMING MA,PHILIP S Y.Discovering unexpected information from your competitors′ Web sites[C].Proceedings of the 7th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining,2001.
5娄策群,胡海波.企业信息化与组织创新[J].情报科学,2006,24(2):279-282. 被引量：3
6DEAN A S,DAWN R D.Prior knowledge,potential financial reward,and opportunity identification[J].Entrepreneurship Theory and Practice,2005(1):91-112.
7彼得·圣吉.第五项修炼·实践篇--创建学习型组织的战略与方法[M].张兴,译.北京:东方出版社,2002.
8刘常勇,谢洪明.企业知识吸收能力的主要影响因素[J].科学学研究,2003,21(3):307-310. 被引量：106
9SHANE S.Prior knowledge and the Discovery of Entrepreneurial Opportunities[J].Organization Science,2000,11(4):448-469.
10汤超颖,周寄中,刘腾.企业隐性技术知识吸收模型研究[J].科研管理,2004,25(4):41-50. 被引量：33

二级参考文献33

1左美云.企业信息管理[M].北京：中国物价出版社,2002..
2Thomas. W. Malone, Jhon. F. Rochart computers, Network and the corporation[J]. Scientific American, 1991,264(3) :92 - 99.
3Aage T. Absorptive capabilities of industrial districts: the role of knowledge creation and learning and boundary spanning mechanisms[R]. Conference Paper for DRUID's Knowledge Conference, June 2003.
4Blackler, F. Knowledge, knowledge work, and organizations: an overview and interpretation[J]. Organization Studies,1995, 16:121-146.
5Bohn R.E. Measuring and Managing Technological Knowledge[J]. MIT Sloan Management Review, 1994, Fall: 61-73.
6Collins,H. Structure of knowledge[J]. Social Research 1993, 60: 95-116.
7Cohen W. M., Levinthal D. A. A New Perspective on Learning and Innovation[J]. Administrative Science Quarterly 1990, 35: 128-152.
8Cowan, R., David, P.A. and Foray, D. The explicit economics of knowedge codification and tacitness [R], Paper presented at the DRUID Summer conference on Innovation Systems, 1999.
9Dinur A. N., Tin V. Intrafirm knowledge transfers in multinational corporations: Considering critical context knowledge management: Literature review and findings about perceptions of knowledge transfer in collaborative and process-oriented teams[D]. UMI AAT 3061233 Ph.D. desertation, 2002.
10Dosi, G., Marengo L. Some elements of an evolutionary theory of organisational competences, in: Evolutionary Concepts in Contemporary Economics[M]. The University of Michigan Press, 1994.