摘要
营销活动对环境的变化是非常敏感的。在变化的环境下,营销活动必须有所创新,才能在市场中立于不败之地。我国政府将“建设资源节约型、环境友好型社会”作为基本国策,标志着我国进入建设节约型社会时期。节约型社会建设中营销环境的变化,对企业营销活动提出了新的要求,企业营销应从观念、产品、渠道等方面进行创新以适应新的环境,形成企业新的竞争力。
Marketing activities are very sensitive to environmental changes,the marketing activity must have the innovation under the change environment,then the enterprise can have an impregnable position in the market. The Chinese government take ＂ building an economic society and environment friendly society＂ as the basic national policy,marking our country enter the period of building economic society. The marketing environment change under the economic society have a new requirement to the marketing activities. To adapt the new environment and have a new enterprise competitiveness, the activities must have a innovation, including： Marketing thoughts Innovation,product innovation and channel innovation.
出处
《现代财经（天津财经大学学报）》
CSSCI
北大核心
2007年第1期68-71,共4页
Modern Finance and Economics：Journal of Tianjin University of Finance and Economics
关键词
节约型社会
可持续发展
营销创新
economic society
sustainable dcvelopment
marketing innovation
