摘要
论述了就图形在包装设计中如何面对不同的受众、不同的环境和不同的时代以简练的表现形式,来适应现代人的生活节奏和审美趣味。又从它的表现手法、表现目的以及如何进行创新设计意识,来进一步诠释图形在包装设计中所要传达给观者的表意和意境美形式,予包装设计以充分的美观和亲切感,起着树立品牌与释义促销的作用。
The ways that figure adapted to modern people＇s rhythm of life and the aesthetics of packaging design in different persons, environment and time were discussed. The expression methods＇, expression purpose, and innovation design were discussed to explain the artistic conception to audiences in packaging design. This provided packaging design with beauty and affability to take the function of promoting selling.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第2期160-161,共2页
Packaging Engineering
关键词
图形
包装设计
视觉艺术
表现形式
graphics
packaging design
vision art
manifestation
