摘要
主题乐园是当今流行的娱乐旅游方式。本文以美国奥兰多迪斯尼世界为例进行了全面的研究,总结了主题乐园长盛不衰的10大要素。它们分别是:土地,选址,定位,消费能力,房产联动,融资,高新科技的坚实后盾,活动节目综合多样,动态与参与,服务。作者根据中国国情提出了对此借鉴、学习、创新和引进的思路。
Theme park is currently a popular way of recreational tour in the world. The paper, taking Disney World in Orlando, U.S.A. as an example, makes an all-round research and summarizes ten elements that explain lasting prosperity of theme parks. They are： land, location, positioning, consuming capability, linkage of real estate, financing, hitech, diversity of activities, dynamic and participation as well as service. The author offers his thinking about reference, learning, innovation and introduction in accordance with China＇s specific situation.
出处
《旅游学刊》
CSSCI
北大核心
2007年第2期33-37,共5页
Tourism Tribune
