摘要
医院信息系统建设在医院管理中取得明显成效,在信息时代,利用信息技术,制定经营战略,提高医院竞争力。本文从信息管理的角度,通过对迈克尔·波特的买方能力、卖方能力、替代产品或服务的威胁、新进入行业者的威胁和现有竞争者的竞争的“五力模型”和差异化战略、成本领先战略、集中战略三种通用战略进行分析,提出指导应用信息技术建立独具特色的医院竞争战略规划。
HIS construction would play an important in hospital management. In info era, we should lay out operational strategy and improve competence with info technology. The article elaborated the way to set up hospital competition strategy with Michael Baud " five forces model" ( purchaser ability, bargainor ability, threat from substitute product, threat from new competitor, and present competitor) and three currency strategy( difference strategy, cost -leading strategy and concentrating strategy).
出处
《解放军医院管理杂志》
2007年第2期112-114,共3页
Hospital Administration Journal of Chinese People's Liberation Army
基金
军医学"十五"计划面上课题项目(02M 177)
关键词
五力模型
医院信息管理
竞争力
"five forces model"
hospital information management, competence