摘要
数字电视产业把我们带进一个全业务、专业化、个性化发展的新领域。数字电视的发展是广播电视网络进入多媒体运营服务市场的绝好契机。在数字电视产业发展初期，丰富节目内容无法一蹴而就的前提下，展开市场服务营销，是实现数字电视核心竞争力通过产业价值链顺利转化为竞争优势的主要途径。
Digital TV industry has brought us into a new field of full services, specialization and individuation. The development of digital television provides a unique opportunity for broadcast ＆ television network to enter the market of multimedia services operation. At the beginning of Digital TV industry development, program enriching could not be accomplished in an action. As a result, service marketing is the main way, in which the core competitive power of Digital television will smoothly transform into a competitive advantage through the industry value chain.
作者
张芳
ZHANG Fang （Conmmunieation University of China, Beijing 100024, China）
出处
《中国有线电视》
2007年第3期253-255,共3页
China Digital Cable TV
关键词
数字电视的核心竞争力
产业价值链
服务营销
core competitive power of digital television
value chain of industry
service marketing
