摘要
实施风险管理来减少风险给会展企业所带来的损失,是目前会展旅游管理研究的薄弱环节。文章在借鉴其它行业理论的基础上,建立了会展企业的风险模型,并对其风险识别、风险评估、风险防范进行了分析,提出了相关措施,期望能对会展企业的风险防范有一定的指导作用。
Any company will inevitably confront many risks. It is important for the company to identify these risks and manage them properly so as to reduces the possible losses. However, research of risk management is quite inadequate in MICE （Meetings, Incentives, Conventions, Exhibitions） companies. Referring the risk management theories of other trades, the author has established a model for the identification, evaluation and prevention of risks in MICE companies.
出处
《西南农业大学学报（社会科学版）》
2007年第1期176-179,共4页
Journal of Southwest Agricultural University:Social Science Edition
关键词
会展企业
风险管理模型
风险防范
MICE （Meetings, Incentives, Conventions, Exhibitions） company
management model
risk prevention
