饭店客房定价方法的理论研究综述被引量：18

Theoretical Study on the Price-fixing Methods of Guestrooms in Hotels

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摘要在饭店经营过程中,价格是一个重要因素,是企业主要的竞争手段之一。本文在对饭店客房定价方法相关文献整理基础上,从三个层面———成本导向、市场导向、成本和市场导向的结合对目前有关饭店客房定价方法的相关理论进行了评述,旨在推动饭店经营者提高价格决策能力。 Price, as an important factor, is one of the key competitive means in the operating process of a hotel. The paper, based on the relevant literature regarding the price-fixing methods, makes a comment of major price-fixing methods of guestro^ms： i.e. cost-oriented, market-oriented and the combination of cost-and market-oriented methods. It intends to raise the decision-making ability of price-fixing for hotel operators.

作者张燕

机构地区四川师范大学旅游学院

出处《旅游学刊》 CSSCI 北大核心 2007年第3期52-57,共6页 Tourism Tribune

关键词客房定价方法研究综述饭店业 guestroom price-fixing method study summary hospitality industry

分类号 F719 [经济管理—产业经济]

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参考文献26

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