摘要
大学城拥有数量众多的学生、完善的场馆设施和各种专业体育人才,构筑了其体育赛事开发经营的绝佳平台。运用竞赛学的知识,对大学城可以举办的各种赛事进行了分类。以促进赛事的营销为目标,提出了整合赛事,增强市场价值,整合赛事产品,打捆售卖的营销策略,并提出了成立大学城体育联合会;塑造赛事品牌;申办各种体育赛事,发挥联动作用;体现文化特色,争取公益赞助的建议。
A great number of students, completed venue facilities and various professional sports talents in university city have constructed the excellent platform that make its competitive sports develop. According to contest knowledge, we classified the competitive sports that can be held in university city. To promote the marketing of the tournament, propose the marketing tactics of combining the tournament, strengthening market value, combining the tournament products, making and tying the marketing sold, and propose the suggestion that we should establish the sports federation of university city, mould the tournament brand, apply for various competitive sports, give play to the function of linking, reflect the culture characteristic, and strive for public service supports.
出处
《浙江体育科学》
2007年第2期14-16,共3页
Zhejiang Sport Science
关键词
大学城
体育赛事
开发
营销
university city
athletics competition
explore
market
