摘要
分析了北京市郊区休闲果园重游者和初游者在人口统计学特征、参与的活动、满意度以及重游意愿方面的差异性,以及影响休闲果园游客重游的因素,为提高休闲果园游客重游率以及休闲果园发展提出策略。
The paper made a study of leisure orchards located in suburbs of Beijing,compared the difference between repeat visitors and first-time visitors on demography,satisfaction and stated intent to revisit,studied the factors which influence the loyalty,and put forward some countermeasures for improving the loyalty of visitors and development of leisure orchards.
出处
《河北林果研究》
2007年第1期107-110,共4页
Hebei Journal of Forestry and Orchard Research
关键词
休闲果园
忠诚度
游憩体验
重游者
初游者
leisure orchards
loyalty recreation experience
repeat visitors
first-time visitors
