摘要
运用嵌入性分析的基本原理,深入探讨了关系治理的作用机理,分析了关系规范的内涵、本质属性及产生途径,揭示了关系治理的本质在于嵌入性的关系契约通过关系规范来实现治理效果。
By employing the analytical tool the embeddedness analysis, this paper introduces the definition of relational norms, together with their key attributes, process of emergence, and demonstrates that relational governance in distribution channels in its nature refers to the governance under embedded relational contracts through relational norms.
出处
《软科学》
CSSCI
2007年第2期67-70,共4页
Soft Science
基金
国家自然科学基金资助项目(70472029)
关键词
关系规范
关系治理
嵌入性
relational norms
relational governance
embeddedness
