摘要
在现代生活中,人们对商品包装的精神追求在向高层次发展。成功的包装离不开色彩,而色彩是一种能诉诸人心灵的情感语言。从色彩的构成原理之情感因素、搭配组合及在包装设计中的运用等方面进行了阐述。
People＇ spirit demand for package is developing to higher level in modem life. The successful packaging cant part from color while color is a unique language that could appeal to the interior of human emotion and could impact on human＇s vision. The color composition principle and its application in packaging design were discussed.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第4期175-176,共2页
Packaging Engineering
关键词
色彩
情感
包装
coloring
emotion
packages
