摘要
阐述了直复营销和顾客忠诚的内涵,从顾客忠诚的形成角度分析了直复营销对顾客忠诚的影响。
This paper expounds the connotations of direct marketing and customer loyalty, and analyzes on the influences of direct marketing on customer loyalty from the angle of the formation of customer loyalty.
出处
《科技情报开发与经济》
2007年第9期94-96,共3页
Sci-Tech Information Development & Economy
关键词
直复营销
顾客忠诚
信息沟通
direct marketing
customer loyalty
information communication
