摘要
恐惧诉求广告利用了人的恐惧本能以及对解除恐惧的心理需求,具有独特的传播效应。恐惧诉求在广告中的传播效果不仅与传播强度有关,而且与传播对象有关。
The appeal for fear achieves its unique publicizing effect by making use of the human instinct of fear and the following psychological need of removal of fear,and its effect is also closely related to the publicizing intensity and target.
出处
《艺术探索》
2007年第1期110-110,117,共2页
Arts Exploration
关键词
恐惧诉求
广告
传播强度
传播对象
传播效果
appeal for fear,advertisement,publicizing intensity,target of publicizing,publicizing effect
