摘要
客户是企业的赢利主体,基于信息构建的客户关系管理系统是现代管理科学与先进的通信技术结合的产物。它以客户为中心,对企业内外部客户信息进行规划和管理,再造企业组织结构和优化业务流程,提高企业把握市场应变能力,进而提高企业竞争力。
Customers are enterprises＇ profit subjects. Based on information architecture, the customerrelationship managing system is the combination of the modern managing science and the advanced technologies of communication and information. Focusing on customers, it regulates and manages both inside and outside customer information, reestablishes enterprise construction and optimizes operation procedures, and improves reacting abilities to control market, so as to increase enterprises＇ competing ability.
出处
《图书馆学研究》
2007年第4期97-100,F0003,共5页
Research on Library Science
关键词
信息构建
客户信息数据库
信息共享
客户管理
information architecture customer information database information shared customer management
